because he's covered in DIRT.
And what is that gonna mean
Westworld Season 3, Episode 8
How to eat DIRT?
Game of Thrones Season 2, Episode 6
Where others saw a DIRT lot,
he saw black lights, rubber aliens...
Breaking Bad Season 3, Episode 11
Money Heist Season 3, Episode 6
It's the Brotherhood's good name
they've dragged through the DIRT.
Game of Thrones Season 6, Episode 8